从产品语义视角看礼品的设计

Gifts Design from the Perspective of Product Semantics

中文关键词: 礼品  产品语义  工业产品  设计

英文关键词: gift  product semantics  industrial products  design

中文摘要:

      以社会生活中礼品的选择为出发点， 从产品语义学的角度， 分析了礼品中存在的实用性与象征性2种不同的产品语义现象， 结合当前社会馈赠文化中的手工业及工业产品类礼品设计状况， 论述了产品语义在礼品设计中所起到的符号环境作用。在此基础上， 提出了以实用性和象征性的产品语义为切入点， 进行礼品创意设计的可行性和重要性。

英文摘要:

      Taking the gift choice in social life as a starting point, from the perspective of product semantics, it analyzed two different products semantics′ phenomenon with utility and symbolic semantics of gifts. Combined with the gift design situation of handicraft and industrial products in the current social gift culture, it discussed the symbol environment role of product semantics in gift design. On this basis, it put forward the product semantics with practical and symbolic as the starting point for the feasibility and the importance of gifts creative design.