董庆波.视觉格式塔理论的设计思考[J].包装工程,2011,32(6):25-28. |
视觉格式塔理论的设计思考 |
Design Thinking of the Visual Gestalt Theory |
投稿时间:2010-11-12 修订日期:2011-03-20 |
DOI: |
中文关键词: 视知觉 视觉格式塔 完形律 整合设计 |
英文关键词: consciousness visual gestalt gestalts principle integration design |
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中文摘要: |
从格式塔理论为切入点展开对视知觉规律的设计性研究, 确认了格式塔理论与视觉艺术设计的关系原理, 探讨了设计图像的 “图形与背景” 的关系、 设计美学的相似性关系、 图像的闭合与简化原理以及设计图像所引发的视觉好恶问题等, 提出了以格式塔理论作为观察艺术设计的新视角, 必然会为设计思维提供一个新的方法, 对设计师而言也找到了一把开启设计创造力的新钥匙。 |
英文摘要: |
Taking the famous gestalt theory as cutting points, it carried out the design research on conscious principles, firstly confirmed the relations between gestalt theory and visual design, then discussed the relationship between graphics and background, similar relationship of design esthetics, the close and simplified principle of image, and the visual problems caused by design image, and proposed the gestalt theory as a new perspective for art design. It provides a new method for design thinking, which also is a new key for designers to find design creativity. |
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