周家乐.商品包装空间形态语言研究[J].包装工程,2011,32(8):13-15,29. |
商品包装空间形态语言研究 |
Research on Form Language of Commodity Packaging Space |
投稿时间:2010-12-24 修订日期:2011-04-20 |
DOI: |
中文关键词: 包装空间 空间形态 形态语言 |
英文关键词: packaging space spatial form form language |
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中文摘要: |
以包装空间形态在商品流通中的信息传播为启示, 从语言学的角度来探讨包装空间形态, 挖掘其在商品经济中的形态语言表达能力, 从包装虚实空间形态语言两方面对其进行分类, 并结合实例进行分析。提出了包装空间形态语言的表达应以商品内涵为基本内容、 以消费者为对象、 注意与环境的融合、 注重文化的传播、 与时代同步等表达方法。 |
英文摘要: |
Inspired by information communication of packaging spatial form, from the perspective of linguistics, it discussed the packaging spatial form, and form language expression in the commodity economy. Combined with cases, it analyzed and classified the form language of packaging space. It put forward that expression of form language of packaging space should take commodity connotation as basic content, consumer as object, pay attention to combination of environment, communication of culture etc. expression methods. |
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