论儒、 道思想在现代包装设计中的体现

On Traditional Chinese Philosophy Applied in Modern Packaging Design

中文关键词: 儒家思想  道家思想  包装设计

英文关键词: confucianism  Taoism  packaging design

中文摘要:

      从分析儒、 道思想精髓对中国人思想观念的影响入手， 阐述了中国传统文化的博大精深， 进而研究儒、 道思想在现代包装设计中被越来越多的设计师所重视的原因， 并列举成功的应用案例加以分析， 从而提出设计师应回归传统， 重视中国人的审美和精神需求， 从最深层面的传统哲学理念下功夫， 形成自己本土的风格特色， 力图呈现包装本身所传达的精神、 文化意蕴。

英文摘要:

      Starting from analysis of the influences of the essence of Confucianism and Taoism on Chinese people′ s notion, it illustrated the Chinese culture′ s richness and profoundness. Furthermore, it investigated the reasons why the spirit of Confucianism and Taoism were paid more and more attention by designers in modern packaging designing as well as analyzed successful application cases. Thus, it raised the following viewpoint: designers need to return to traditions and put more emphasis on Chinese people′ s aesthetic standards and spiritual needs; designers are suggested to start with understanding at the deepest level of the Chinese traditional philosophy and form own native style and characteristics so as to strive to demonstrate the spiritual and cultural context that is conveyed by the packaging itself.