王少姝.中国传统吉祥纹样在礼品包装中的应用研究[J].包装工程,2011,32(8):106-108. |
中国传统吉祥纹样在礼品包装中的应用研究 |
Application Research on Traditional Chinese Auspicious Decorative Patterns in Gift Packaging |
投稿时间:2011-01-28 修订日期:2011-04-20 |
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中文关键词: 传统 吉祥纹样 礼品包装 应用 |
英文关键词: tradition auspicious decorative pattern gift packaging application |
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中文摘要: |
通过分析中国传统吉祥纹样的内涵寓意及审美特征, 结合礼品包装设计特点, 论述吉祥纹样在礼品包装中的应用历史、 审美特征和表现形态。在此基础上分析了吉祥纹样在礼品包装设计中的同质化、 浅表化倾向, 对吉祥纹样在礼品包装设计中的应用提出了新的思考和建议。 |
英文摘要: |
By analyzing the connotation and aesthetic characteristics of traditional auspicious decorative pattern, combined with the characteristics of gift packaging, it discussed its application history, aesthetic characteristics and representation in gift packing. A further study on its homogenization and being superficial in gift packaging is being down. Accordingly, more consideration and suggestions about it are given. |
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