分形图形在包装设计中的应用研究

Application Research on Fractal Graphics in Packaging Design

中文关键词: 分形图形  包装设计  艺术美  独特性

英文关键词: fractal graphics  packaging design  artistic beauty  uniqueness

中文摘要:

      从构图独特、 神奇美丽又变幻莫测的分形图形出发， 首先介绍了分形的概念， 然后分析了分形图形对称与均衡、 节奏与韵律等的艺术美特征。在此基础上， 从包装的促销功能出发， 研究了分形图形用于包装设计的可行性。最后通过几款包装设计作品， 用实例展示了分形图形用于包装的独特性和促销性。

英文摘要:

      Beginning with the study of artistic beauty of the fractal graphics in balance and equilibrium, rhythm and hues, it firstly presented the concept of fractal, and then discussed the feasibility of fractal graphics for packaging design from the packaging promotional function. With examples in packaging design, it showed the uniqueness and promotion of fractal graphics for packaging design.