From the macro perspective of scientific idea, cultural tradition, aesthetic taste, humanities attitude and environmental protection awareness, it tried to explain the efforts that the Japanese packaging design industry has made and the height that it has attained. Based on the in-depth analysis of various features that it contains, it expounded upon the modern charm achieved through rationality and simplicity, the harmonious charm combined with the Japanese style and exotic flavor, the practical charm functioned by friendly humanity, the natural charm characterized by exquisite innocence as well as the green and biological charm accomplished through environmental protection that the Japanese packaging design cherishes, further pointed out that the modernity, nationality, humanity, natural feelings and the green fashion that Japanese designers have been pursuing have established a real standard for packaging design. |