包装设计中图腾文化的多元化表现与设计应用

Diversification and Design Applications of Totem Culture in Packaging Design

中文关键词: 包装设计  图腾  多元化  设计应用

英文关键词: packaging design  totem  diversification  design applications

中文摘要:

      分析了图腾文化悠久的历史传承性和深厚的文化底蕴， 以及不同地域不同民族对图腾的理解和审美取向， 论述了随社会的发展、 社会功能演变以及象征意义的转移和扩展， 图腾文化具有了更多的审美性因素， 进而分析了现代包装设计中图腾的多元化表现， 即题材内容的多元化、 表现形式的多元化、 图腾禁忌的多元化及其在包装设计中的应用等。提出了图腾在现代包装中的运用不应该是对原始图腾的简单照搬， 而应赋予其时代感， 才能在现代包装设计中体现出图腾文化的精髓。

英文摘要:

      It firstly analyzed the long historical heritage and profound cultural deposits of the totem culture and the understanding and aesthetic orientation on the totem from different regions or different nationalities, discussed the totem culture had more aesthetic factors with social development, evolution of social function and transfer and expansion of symbolic significance. And then it analyzed the totem diversification and its application in package design. On this basis, it pointed out that the totem in modern packaging should not be to a simple copy of the ancient totem, but should give it the sense of the times. So the modern package design could reflect the essence of the totem culture.