基于目标用户的宣传单礼品化设计研究

Research on Leaflets Giftization Design Based on Target User

中文关键词: 目标用户  宣传单  礼品化

英文关键词: target user  leaflets  giftization

中文摘要:

      通过对传统宣传单优缺点分析， 为提高人们自主索取信息的欲望， 提出了宣传单礼品化设计概念。并结合案例， 论证了采用类型化人群定位与形象测评、 资料的定性定量分析等方法分析出目标用户群； 通过构建用户角色、 深入访谈、 构建礼品意向图等方法找到信息礼品化设计的切入点。得出各类信息礼品的设计途径， 从而减少污染和浪费， 提高信息的传播力度。

英文摘要:

      Based on the advantages and disadvantages of the traditional leaflets, for improving the people's self-proposed desire to obtain information, it put forward the concept of promotional gifts design, and adopted the method of people-typed positioning and image evaluation, data analysis, qualitative and quantitative way, to analyze the target user group; by building user roles, in-depth interviews, building mind maps and so forth to find entry point of propaganda gift design, to demonstrate it with practical case. Lastly, it obtained the design of promotional gifts， to reduce pollution and waste and improve efforts of information dissemination.