平面印刷品中的互动设计

Interactive Design in Graphic Printing

中文关键词: 平面设计  印刷品  互动设计

英文关键词: graphic design  printing  interactive design

中文摘要:

      总结了在新技术、 新媒体的影响下， 平面印刷品展现出的新形式。从平面设计、 印刷工艺与互动因素 3个方面,分析了互动设计的体验方式， 即从二维平面到三维立体空间的展开、 从静态单向传达转向动态交互转变。在此基础上从平面印刷品设计在时间空间、 材料工艺、 特异形态等层面上的运用展开分析， 阐述在 “互动” 理念的影响下，带来的是受众与平面印刷品之间关系的改变。

英文摘要:

      Under the influences of new technology and new media, the graphic printing has new form. It analyzed the experience ways of interactive design from graphic design, print handicraft, and interactive factors, mainly from two-dimensional flat surface to three-dimensional space, from static one-way communication to dynamic interactive way. It discussed the graphic printing design in time and space, materials and technology, special shape and many kinds of elements. Under the influences of interactive concept, the relationships between people and graphic printing change were changed.