视觉识别系统一体化设计在餐饮空间中的应用

Application of Integration Design of Visual Identification System in the Dining Space

中文关键词: 视觉识别系统  餐饮空间  一体化设计

英文关键词: visual identification system  dining space  integrated design

中文摘要:

      以品牌形象为核心的视觉系统设计中， 视觉识别系统的一体化设计就是探讨品牌形像如何在多种形态和维度下贯彻其内涵的设计模式。结合连锁餐饮品牌空间的一体化设计实践， 分析这种工作模式如何使品牌形象内涵在各种形式下得到最大价值的体现。并研究了涵盖视觉传达识别系统平面与空间、 环境、 设施的关系， 提出了功能布局与品牌形象内涵洽合的视觉识别系统一体化设计的跨界思想和设计模式的意义。

英文摘要:

      Integration design of visual identification system is a design mode of connotation to discuss the brand image treated as the core of visual system design. Combined with integration design of chain dining brand, it analyzed the greatest value of brand image reflected in various forms. It researched the relationships among visual identification system plane, space, environment, and facilities, proposed the cross-border design idea about the visual identity system integration design on how to match the functional layout and the content of the brands together and also to explore the significance of this pattern.