张艳河,郑璀颖,朱玲慧.管析手机演变中的外形设计策略[J].包装工程,2011,32(16):30-34. |
管析手机演变中的外形设计策略 |
Analysis of Shape Design Strategy of Mobile Phone Evolution |
投稿时间:2011-04-05 修订日期:2011-08-20 |
DOI: |
中文关键词: 诺基亚手机 产品外形 外形演变 设计策略 |
英文关键词: Nokia mobile phone product shape shape evolution design strategy |
基金项目:教育部人文社会科学研究基金青年项目(10YJC760098); 广东省普通高校人文社会科学重点研究基地重大项目(09JDXM86002) |
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中文摘要: |
为了获取手机外形设计的成功经验, 以诺基亚手机为例, 探讨了其外形演变中的设计策略。通过分析用户喜好、 技术、 经济等主要影响因素, 将诺基亚演变划分为豪华阶段、 尝试阶段和时尚阶段, 并将其主要造型语言归纳为35种。在此基础上, 探讨了诺基亚的选择性外形创新策略、 阶段性外形识别策略、 外形整合功能策略和外形定位差异化策略, 这些策略将对国产品牌的外形设计具有参考价值。 |
英文摘要: |
To obtain successful experience of mobile phone shape design, Nokia mobile phone is taken as an example to discuss design strategy during its shape evolution (SE). By analyzing key affective elements as user preference, technology and economy, Nokia SE is classified as luxury, gradual and fashionable phrase. In addition, Nokia key form languages are classified as 34 types. Based on studies mentioned above, the main design strategies of Nokia shape are discussed, which are selective shape innovation, phase shape identification, shape integrating function and differential shape position. These strategies are important for product brand shape design. |
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