张 昆,曹新闻.基于产品体验的目标用户 “触点” 形象特征研究[J].包装工程,2011,32(16):66-69. |
基于产品体验的目标用户 “触点” 形象特征研究 |
Research on Self-image Characteristics for“Touch Point”Perspective Users on Product Experience |
投稿时间:2011-04-12 修订日期:2011-08-20 |
DOI: |
中文关键词: 产品体验 目标用户 触点 形象特征 |
英文关键词: product experience perspective user touch point self-image characteristics |
基金项目:中国矿业大学科技基金项目 (OV060925) |
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中文摘要: |
阐述了产品体验的概念, 解析用户 “触点” 形象特征, 提出用户 “触点” 形象特征的模糊表达方法。通过构建基础研究, 以核心价值变量模糊集为基础, 实施非概率抽样调查与分析, 建立目标用户初步形象特征集, 进行目标用户 “触点” 形象特征词语筛选, 确立目标用户 “触点” 形象特征词语的敏感度, 完成目标用户 “触点” 形象特征模糊集的构建。 |
英文摘要: |
It clarified the definition of product experience. It analyzed the touch points of self-image characteristics for perspective users (SCPU) and proposed the method of fuzzy expression for them. It builded the set of elementary SCPU through basis research and questionnaire. The touch-points of SCPU are discerned and their sensitivities for perspective users are established. So, it constructed the fuzzy set of the touch-points of SCPU. |
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