陈于书.整体衣柜设计策略探析[J].包装工程,2011,32(18):42-45,53. |
整体衣柜设计策略探析 |
Study on the Design Strategy of Contemporary Wardrobes |
投稿时间:2011-03-21 修订日期:2011-09-20 |
DOI: |
中文关键词: 衣柜 家具 设计 策略 |
英文关键词: wardrobe furniture design strategy |
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中文摘要: |
通过市场调研、 观察研究和理论分析的方法, 结合实际案例, 在对整体衣柜横向竞争品牌的调研、 自身品牌SWOT分析、 消费者定位的基础上, 制定出适合国内市场的整体衣柜设计策略, 提出了与通常的产品设计不同的多元定位策略和挖潜设计策略, 对企业提高核心竞争力和新产品的开发有着积极的指导意义。 |
英文摘要: |
Through the methods of market investigation, observational study and theoretical analysis, combined with actual cases, based on investigation of horizontal competition brand for contemporary wardrobe, SWOT analysis of self-brand, positioning of consumer, it drew up the design strategy of contemporary wardrobe suitable for domestic market, proposed different multi-position and design strategy, which has positive meaning for enhangcing core competence and development of new products. |
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