整体衣柜设计策略探析

Study on the Design Strategy of Contemporary Wardrobes

中文关键词: 衣柜  家具  设计  策略

英文关键词: wardrobe  furniture  design  strategy

中文摘要:

      通过市场调研、 观察研究和理论分析的方法， 结合实际案例， 在对整体衣柜横向竞争品牌的调研、 自身品牌SWOT分析、 消费者定位的基础上， 制定出适合国内市场的整体衣柜设计策略， 提出了与通常的产品设计不同的多元定位策略和挖潜设计策略， 对企业提高核心竞争力和新产品的开发有着积极的指导意义。

英文摘要:

      Through the methods of market investigation, observational study and theoretical analysis, combined with actual cases, based on investigation of horizontal competition brand for contemporary wardrobe, SWOT analysis of self-brand, positioning of consumer, it drew up the design strategy of contemporary wardrobe suitable for domestic market, proposed different multi-position and design strategy, which has positive meaning for enhangcing core competence and development of new products.