针对大学生群体的手机外观设计认知研究

Research on the Cognition of Mobile Phone Appearance Design for University Students

中文关键词: 手机外观  设计  大学生

英文关键词: mobile phone appearance  design  university students

中文摘要:

      以认知心理学语言为基础， 分析了手机产品的设计方法， 并结合实例采用问卷调查法， 对大学生群体所选用的手机从造型、 材料选用、 色彩搭配等方面展开调查和分析。论述了心理学理论对于手机设计方法的价值和意义，进而分析了信息收集和储存对于手机设计的可行性。在此基础上， 验证了大学生消费群体的共同认知偏好， 并提出了针对这一特定消费群体的手机设计信息系统。

英文摘要:

      Taking the cognition psychology as the foundation, it analyzed the design method of mobile phone. Combined with the questionnaire survey procedure, it carried on the investigation and analysis of the modeling, material and color of mobile phones selected by university students. It discussed the significance of psychology theory regarding the design method of mobile phone, and then analyzed the feasibility of information collection and storage. Based on the mentioned research foundation, it confirmed the common preference of university students, and proposed the mobile phone design information system specific to them.