方 如.论酒包装设计中的 “跨界”[J].包装工程,2011,32(24):1-4. |
论酒包装设计中的 “跨界” |
On the "Cross-border" of Wine Packaging Design |
投稿时间:2011-07-22 修订日期:2011-12-20 |
DOI: |
中文关键词: 酒包装 跨界 设计文化 |
英文关键词: wine packaging cross-border design culture |
基金项目:江苏省社科基金项目 (09ysb003) |
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中文摘要: |
分析了现代酒包装文化、 行为、 环境的变化依据和特点, 结合世界设计发展中文化认同感及设计观念的突破与超越研究, 论述了现代与后现代艺术思想与酒包装文化 “跨界” 的意义和价值。由此阐述了酒包装设计的思维跨界、 文化跨界以及跨界表现的具体方法。提出要重视大众消费的认知环境变化, 拓展包装观念, 探索包装文化的创新与发展。 |
英文摘要: |
It analyzed the change basis and characteristics on culture, behavior, environment of modern wine packaging. Combined with the research on breakthrough and surmounting of the development of world culture and design idea, it discussed the meaning and value of modern and postmodern art idea and cross-border of wine packaging, described the specific methods of cross-border of the packing design′ s thought, the cross-border of the cultural. We should pay attention to the environmental changes of mass consumer awareness, expand the concept of packaging, explore innovation and development of packaging culture. |
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