当代企业形象设计与品牌整合设计探析

Analysis of Contemporary Corporate Image Design and Brand Integration Design

中文关键词: 企业形象  设计  品牌  整合设计

英文关键词: corporate identity  design  brand  integrated design

中文摘要:

      通过分析当代企业形象设计和品牌整合设计的构建因素， 阐述了企业形象设计和品牌整合设计的相关思想， 并从整合的高度诠释了企业形象设计与品牌整合设计的异同。从而提出在进行企业形象设计和品牌整合设计时， 除了要从通常的市场角度和美学角度考虑外， 还要崇尚科学发展观， 才能保证企业形象设计和品牌整合设计的价值。

英文摘要:

      Through analysis of the construction factors of contemporary corporate image design and brand integration design, it explained the related design ideas between corporate image design and brand integration design, and interpreted the similarities and differences of corporate image design and brand integration design. During the integration of corporate image design and brand design, in addition to from the usual market and aesthetic point of view, respect for the scientific development concept, to ensure the value of corporate image design and brand integration design.