汉字在传统包装设计中的应用

Application of Chinese Characters in Traditional Packaging Design

中文关键词: 汉字文化  字体设计  传统包装设计

英文关键词: Chinese character culture  character style  traditional packaging design

中文摘要:

      研究了汉字独特的构字形式、多样的美学价值、深厚的文化意蕴，并结合当下传统包装设计的时代需求，论述了汉字设计在传统包装创意中的重要价值，进而分析了汉字在传统包装设计中的艺术表现手法，视觉表现形式和创意思维的应用途径。在此基础上，提出了汉字作为一种视觉设计元素，是丰富中国传统包装设计中文化内涵的首要视觉表达手段。

英文摘要:

      It studied the unique word forms, a variety of aesthetic value, deep cultural implication of Chinese characters. Combined with the era demand of traditional packaging design, it discussed the important value of Chinese characters in the traditional packaging design creativity, and then analyzed the means of artistic expression, visual expression form and application ways of creative thinking of Chinese characters in the traditional packaging design. On this foundation, it put forward the Chinese characters as a kind of visual design elements, which is the primary visual expression method of cultural connotation for enriching traditional Chinese packaging design.