论虚拟包装的交互审美取向

On the Interactive Aesthetic Orientation of Virtual Packaging

中文关键词: 虚拟包装  交互审美  多感官  沉浸感

英文关键词: virtual packaging  interactive aesthetic  multi-sensory  immersion

中文摘要:

      分析了虚拟包装的基本概念以及虚拟包装与传统包装的差异性， 并结合网络文化与新媒体语境， 论述了交互审美方式的兴起， 进而分析了虚拟包装设计元素的多媒体综合性特征带给交互审美主体的多感官体验， 提出了虚拟包装交互审美主体、 客体关系的自主转换性拓展了大众的审美空间和体验方式， 以及虚拟包装的交互审美技术特征带给欣赏者的沉浸感体验。

英文摘要:

      It described the basic concept of virtual packaging and the differences between the virtual packaging and the traditional packaging, discussed the rise of the interactive aesthetic with the internet culture and new media. In virtual packaging, the interactive aesthetic includes multi-sensory channels, and interactive relationship between the aesthetic subject and object are interchangeable, which is different from the traditional packaging appreciate, from the aesthetic way, it gives the viewer a sense of immersion experience.