论平面设计的要素与意境营造

Discussing on Graphic Design′ s Elements and Construction of Artistic Conception

中文关键词: 平面设计  意境  营造  要素

英文关键词: raphic design  artistic conception  construction  elements

中文摘要:

      从平面设计的意境概念及内涵入手， 结合平面设计诸要素， 从 “名” 、 “形” 、 “色” 、 “质” 、 “空” 等方面论述了平面设计意境的营造与表现。在此基础上， 提出平面设计作品的意境营造是丰富作品内涵并增强其艺术感染力的重要手段， 是一种融汇民族特色， 秉承中国传统文化的创新设计理念， 更是一种人文精神和 “以人为本” 的设计观的具体体现。

英文摘要:

      Based on the connotation of artistic conception, combined with graphic design′ s elements, it expounded the construct and the expression of artistic conception in graphic design, from "name","shape","color","materialquality", "space"and so on. Then, it considers that the construct of artistic conception in graphic design′works is an important method of enriching work′ s connotation and strengthening their infection, it is an innovative design idea which combinating with national characteristics and inheriting traditional Chinese culture, it is a kind of humanities spirits and the design view of "humanist" further more.