国际知名动漫衍生品包装设计探析及启示

Analysis and Enlightenment of Packaging Design of Famous International Cartoon Derivatives

中文关键词: 动漫  衍生品包装  受众  启示

英文关键词: animation  derivatives packaging  audiences  enlightenment

中文摘要:

      针对一些国际知名动漫衍生品的包装设计进行了解析，分别从动漫角色的性格特征、动漫衍生品的产品特征以及受众的不同心理需求3 个方面结合包装设计进行了论述。进而结合国内动漫衍生品市场现状，分析了国际知名动漫衍生品包装对产品开发多元化、市场针对性以及包装设计要素等方面所带来的启示。

英文摘要:

      According to analysis of the packaging design of famous international cartoon derivatives, combined with the packaging design it discussed in detail three aspects of cartoon character features, characteristics of anime derivatives products and different psychological needs of audience. Then combined with the market situation of domestic cartoon derivatives, it analyzed the enlightenment of famous international cartoon derivatives packaging on product development diversification, market target and packaging design elements.