从消费心理解读包装设计的市场语言

Analysis of Market Language of Package Design According to the Consumption Psychology

中文关键词: 消费心理  市场行为  包装设计

英文关键词: consumption psychology  market behavior  packaging design

中文摘要:

      通过消费心理对消费行为的影响来探讨包装设计的多种可能。论述了视觉刺激、触觉感受在信息传授过程中的市场化意义，分析了市场辨力中价格促动的大众消费心理，以及文化的自我评估中的个性化消费心理特征，并结合包装设计案例分析，强调包装设计市场语言的重要性。提出了将消费者行为及其理论与包装设计的形态表达结合的科学设计观点。

英文摘要:

      It discussed the various possibility of package design, based on analyzing how consumption psychology influences consumption behavior. It described the significance of marketing for visual stimulation & tactile sensing in the process of information transmission. In addition, it analyzed how price motivated people′s consumption psychology, the individual consumption character in self-evaluation of culture. Besides, it emphasized the importance of market language about package design through the case study. It put forward a kind of scientific design, combined consumption behavior & theory with modality expression of package design.