图形设计中的“显著点”

Study on the "Visual Accent" in Graphic Design

中文关键词: 图形设计  视觉  含义  显著点

英文关键词: graphic design  visual  meaning  visual accent

中文摘要:

      从提高图形信息传达有效性的目的出发，以图形设计中的显著点为基点，分析了显著点3 个层次的特征：结合实例论述了以信息传达为基础的视觉形式应具有鲜明的个性；为了满足信息传达内容的需要应有准确含义的表达；以信息接受为纽带的情感因素必须能够引起强烈的共鸣。在此基础上，提出了通过中断原理和设计概念形象来创造显著点的2 种途径和方式。

英文摘要:

      Starting from the validity of highlighting and enhancing graphic message conveying, based on the visual accent in graphic design, three-level features indispensable to visual accent are analyzed on how to boost visual accent in graphic design-striking characteristics of visual message-conveying forms, exact expression of signification of graphic message, and strong emotional resonance in graphic message accepting. Based on it, two approaches are thus put forward to create visual accent in graphic design by applying interrupt principle and designing conception image.