饕餮纹在现代包装设计中的美学探究

Aesthetic Research on the Taotie in Modern Packaging Design

中文关键词: 饕餮纹  艺术符号  艺术设计  包装设计应用

英文关键词: taotie  art symbol  art design  packaging design application

中文摘要:

      通过分析包装设计中传统图案在设计理念及制作过程中的作用和影响，并结合几个典型实例论述了饕餮纹饰在包装设计中的形式美法则的体现，以及民族性与时代感的象征意义，从而阐述了饕餮纹饰在现代包装设计中的重要作用及意义。并说明了应将饕餮纹进行提炼、变形、再次组合，将其作为一种艺术符号与现代艺术设计紧密联系起来，巧妙地应用在各类产品包装设计中。这样，既可以弘扬发展民族传统文化，也能顺应现代包装设计思潮。

英文摘要:

      By analyzing the role and impact of the packaging design of traditional patterns in the design concept and production process, combined with a few typical examples, it discussed the embodiment of the law of formal beauty of the gluttonous decorations in packaging design, as well as nationality and contemporary symbolism, described the important role and significance of the gluttonous decoration in modern packaging design. And instructions should taotie refine, deformation, re-combination, closely linked as a symbol of art and modern art and design, ingenious application of the types of product packaging design. Either to promote the development of national traditional culture, but also can adapt to the modern packaging design trend.