喜糖包装设计中文化意蕴的传承与发展

Inheritance and Development of Culture Implication in the Packaging of Wedding Candy

中文关键词: 喜糖包装  文化意蕴  传统图案

英文关键词: packaging of wedding candy  cultural implication  traditional pattern

中文摘要:

      分析了东西方婚礼习俗的差异和文化渊源，阐述了不同婚礼习俗下的婚礼礼品特征。论述了喜糖的发展历程及其与文化发展的密切关系，阐明了喜糖包装设计中文化意蕴的表现形式，包括传统吉祥图案的应用、传统色彩的使用、传统包装材料的使用。提出在当前市场状况下，喜糖的发展还应注重包装造型的设计，注重个性表现以及东西方文化的融合。

英文摘要:

      It analyzed the difference between the western and eastern wedding custom and culture, elaborated the characteristics of wedding present in different wedding custom. It described the development history of wedding candy and explains the relationship with culture development, explained the expression form of the culture in the wedding candy packaging, including the appliance of traditional auspicious pattern, the selection of traditional color and traditional material. Nowadays, the individuality of wedding candy packaging and the integration of different culture should also be valued.