从符号学角度看产品的形态之美

Beauty in the Forms of the Products from the Perspective of Semiotics

中文关键词: 符号  功能性语意  指示性语意  象征性语意

英文关键词: symbol  functional semantic  indicative semantic  symbolic semantic

中文摘要:

      以符号学大师罗兰·巴特的符号学理论为启示，参照符号学观点对产品的形态要素展开分析，结合具体的设计案例论述了如何从识别层次、使用层次、文化层次3 个层面来理解产品的功能性语意、指示性语意、象征性语意，从中感受到产品设计的形态之美，并在此基础上，提出设计师应全面系统地分析把握产品的形态语意，从而创造出更加优良的产品形态，更好地满足人们对产品的个性化需求。

英文摘要:

      Starting from semiotic theory of semiotics master Roland Barthes, it analyzed the product forms according to semiotics, and discussed how to understand the functional semantic, the indicative semantic, and the symbolic semantic of the product from identify level, using level and culture level with the examples，to feel the beauty of the form of product design. Based on those, designers should fully grasp the semantic of product forms to create more excellent products to satisfy the individual needs of people.