张志华,蒋盼盼,敖翔,黄婷.论色彩在化妆品包装中的应用[J].包装工程,2012,33(12):100-103. |
论色彩在化妆品包装中的应用 |
The Application of Colors in the Packaging of Cosmetics |
投稿时间:2012-01-17 修订日期:2012-06-20 |
DOI: |
中文关键词: 化妆品 包装 品牌 色彩 |
英文关键词: cosmetics packaging brand color |
基金项目: |
|
摘要点击次数: |
全文下载次数: |
中文摘要: |
以南昌市化妆品消费市场为例,对消费者进行了随机抽样调查,分析了化妆品包装设计中色彩与消费者年龄段、性别、消费市场所具有的地域文化、品牌自身文化之间的关系。并针对调查结果对化妆品包装色彩设计提出一些设计建议。最后阐释了色彩在化妆品包装设计中正确的运用能刺激引导消费、塑造品牌、给企业创造更多的价值。 |
英文摘要: |
Based on the Nanchang cosmetics consumer market as an example, it used the random sampling investigation to analyze the relationship between cosmetics packaging design color and consumers' age, sex, regional culture of the consumption market, the brand's own culture. According to the results of the survey on cosmetics packaging color design,it put forward some design suggestions, and then illustrated correct designing of the color in cosmetics packaging which can stimulate the consumption, shape brand and create more value for the enterprise. |
查看全文
查看/发表评论 下载PDF阅读器 |
关闭 |
|
|
|