工业设计产业区域竞争优势比较研究

Comparative Research on Regional Competitiveness of Industrial Design Industry in China

中文关键词: 工业设计产业  竞争优势  钻石模型  珠三角  长三角

英文关键词: industrial design industry  competitiveness  diamond models  Pearl River Delta  Yangtze River Delta

中文摘要:

      运用波特钻石模型理论确定影响设计产业竞争优势的关键因素，开发量表并设计问卷，完成珠三角和长三角设计产业竞争优势比较研究。分析显示：两地制造业和国际设计需求相对不足，设计企业经营管理和竞争策略颇为类似，政府设计促进政策实效不佳；但长三角在设计师薪酬、产业配套和发展机遇方面优于珠三角，其产业整体竞争力亦强于珠三角。

英文摘要:

      The key factors influencing design industries′competitiveness is demonstrated using diamond model by M.E.Porter to develop scales and to design questionnaire, The statistics analysis reveals that there are the common grounds between the two regions, such as the limited international and manufacturing sector′s design need and the similar management and competitive policies of design houses and the ineffective governmental design policies. Whereas the design industry in Yangtze River Delta excels the one in Pearl River Delta on designers′salary and relevant supporting industries and developing chance, the former′s comprehensive competitiveness is superior to the latter as well.