卡通标志及其品格特质

Cartoon Logo and Its Peculiarity of Brand Personality

中文关键词: 卡通  卡通标志  品牌人格

英文关键词: cartoon  cartoon logos  brand personality

中文摘要:

      从对卡通及卡通标志的认识出发， 分析了卡通标志在大众消费社会中的品牌内涵， 依据品牌人格理论及其中的心理词汇法提出卡通标志所具有的4种 “品格” 特质， 即乐观、 亲和、 真诚、 灵活， 并结合相关实例从不同的人格维度强调了卡通标志中人的价值。最终明晰了卡通标志人性化的意义， 以实现卡通标志设计在品牌运作中的整体提升。

英文摘要:

      From the recognition of cartoon logos, it analyzed the brand connotation of cartoon logos, and based on brand personality theory & its psychological vocabulary method, proposed that the cartoon logos having four Peculiarity of Brand personality： optimist, affinity, sincerity, flexibility. It emphasized the value of human in the cartoon-logo's brand value from different personality dimensions. Finally, it tried to clarify the meaning of cartoon logos on humanity which is to promote the cartoon logos design level of the whole.