曹汝平,李中扬.卡通标志及其品格特质[J].包装工程,2012,33(16):24-27. |
卡通标志及其品格特质 |
Cartoon Logo and Its Peculiarity of Brand Personality |
投稿时间:2012-03-01 修订日期:2012-08-20 |
DOI: |
中文关键词: 卡通 卡通标志 品牌人格 |
英文关键词: cartoon cartoon logos brand personality |
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中文摘要: |
从对卡通及卡通标志的认识出发, 分析了卡通标志在大众消费社会中的品牌内涵, 依据品牌人格理论及其中的心理词汇法提出卡通标志所具有的4种 “品格” 特质, 即乐观、 亲和、 真诚、 灵活, 并结合相关实例从不同的人格维度强调了卡通标志中人的价值。最终明晰了卡通标志人性化的意义, 以实现卡通标志设计在品牌运作中的整体提升。 |
英文摘要: |
From the recognition of cartoon logos, it analyzed the brand connotation of cartoon logos, and based on brand personality theory & its psychological vocabulary method, proposed that the cartoon logos having four Peculiarity of Brand personality: optimist, affinity, sincerity, flexibility. It emphasized the value of human in the cartoon-logo's brand value from different personality dimensions. Finally, it tried to clarify the meaning of cartoon logos on humanity which is to promote the cartoon logos design level of the whole. |
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