探析网络媒体广告的互动设计

Discussion on the Interactive Design of Network Media Advertisement

中文关键词: 网络媒体  互动设计  人性化

英文关键词: network media  interactive design  humanistic concern

中文摘要:

      分析了网络媒体广告的发展趋势就是实现信息交流的交互性，论述了互动设计多维度、非线性、双向互动的概念，进而分析了互动设计就是以人文关怀为核心的人机互动的行为设计，以及网络媒体互动广告应遵循社会伦理、广告目标、广告实效等设计原则。提出了由于网络使人们得以实现对信息发布和获取的实时与互动，因此互动广告设计必将成为网络媒体广告的趋势和主流。

英文摘要:

      It analyzed the developmental trend of the network media advertisements was to realize the interaction of information communication. It also discussed the concept of multi-dimension, nonlinear and bi-interaction, proceeded to illustrate that interactive design was the behavioral design of the interaction between human beings and computers which focuses on humanistic concern. That the network media interactive ads should observe the principles of social ethic, the target of the advertisements and the actual effect of advertisements is also highlighted. It held the view that network made it possible for human beings to release information and attain real-time interaction and instant interaction. As a result, interactive ads design will be the trend and mainstream of network media advertisements.