我国民间艺术文化在当代平面设计中的运用

Application of Chinese Folk Art Culture in Modern Graphic Design

中文关键词: 民间艺术元素  传统文化  平面设计  发展

英文关键词: folk art elements  traditional culture  graphic design  development

中文摘要:

      介绍了中国民间艺术文化、平面设计的内涵，以及二者之间的关系。在此基础上，从3 个方面分析了中国民间艺术文化在当代平面设计中的运用，即基于传统民间艺术文化资源的设计元素的运用；传统美术色彩处理的运用；夸张的民间形象艺术的运用。提出了平面设计与民间艺术的结合既能使本土文化以新的形式得到发展，让世界认识中国；同时也大大丰富了平面设计的内涵和精髓。

英文摘要:

      It introduced the connotation of Chinese folk art culture and graphic design, and the relation between the two.On this basis, it analyzed three aspects of Chinese folk arts culture in modern graphic design, based on the use of the design elements of traditional folk art cultural resources; the use of traditional art color processing; exaggerated civil use of the graphic arts. The combination of graphic design and folk art can make the local culture to a new form of development, let the world know China, also greatly enriched the connotation and essence of graphic design.