旅游纪念品设计中传统地域文化元素的意义

The Meaning of Regional Culture Elements in Souvenir Design

中文关键词: 地域文化  旅游纪念品  元素  设计

英文关键词: regional culture  souvenir  elements  design

中文摘要:

      以中国传统哲学中“道”与“器”的关系为启示,分析当前我国旅游产业链中的旅游纪念品存在的一些问题，论述了传统地域文化元素在旅游纪念品设计中的重要性。在此基础上，提出了在旅游纪念品设计中导入中国传统哲学思想中称之为“道”、“器”的传统文化学习，归纳其特征并从中找出有代表性的元素符号，提取其中经典的“器”型，并结合现代设计理念而形成既有地域特色又具有当今时尚风格的旅游纪念品的造型设计。

英文摘要:

      Inspired by the relation of "Dao" and "Qi" traditional in Chinese philosophy, it analyzed some issues of souvenir design in tourism industrial chain, discussed the importance of tradition and regional characteristic elements in souvenir design. In addition to this, it proposed through importing relevant researches of so-called traditional culture "Dao", and summed up features of those cultural elements and find out typical element′s symbol, extracting its classic essence of "Qi" and incorporate with modern design concepts, thus, formed souvenirs that are not only has regional characteristic, but also possesses fashionable modern design. These are the main focus points of this article.