文章摘要
陈莹燕.探析依云瓶装水包装的设计之美[J].包装工程,2012,33(24):9-13.
探析依云瓶装水包装的设计之美
Analysis of the Design Beauty of Evian Bottled Water Packaging
投稿时间:2012-07-15  修订日期:2012-12-20
DOI:
中文关键词: 包装设计  品牌  艺术  人性化
英文关键词: packaging design  brand  art  humanistic
基金项目:
作者单位
陈莹燕 武汉工业学院武汉430023 
摘要点击次数:
全文下载次数:
中文摘要:
      对依云瓶装水的包装设计历程进行了梳理,分析了依云打造品牌的包装策略。在此基础上通过对依云限量版纪念瓶设计的分析和探讨,提出了依云打造品牌包装设计的关键点:坚持品牌策略指导下的包装设计理念,以创意为桥,架设品牌与艺术、时尚之间的联系,建立专属于自己的品牌个性;坚持包装人性化设计的理念。
英文摘要:
      It summarized the packaging design process of Evian bottled water and analyzed the packaging strategy of Evian brand. Based on these, it gave analysis and discussion about the limited edition commemorative bottles of Evian design, proposed the key points of Evian brand packaging design: one is to adhere to the brand strategy under the guidance of packaging design, make originality as the bridge, set up link between brand, art and fashion, establish own brand personality; two is to insist on the concept of human design packaging.
查看全文   查看/发表评论  下载PDF阅读器
关闭

关于我们 | 联系我们 | 投诉建议 | 隐私保护

您是第20649433位访问者    渝ICP备15012534号-4

版权所有:《包装工程》编辑部 2014 All Rights Reserved

邮编:400039 电话:023—68792836传真:023—68792396 Email: designartj@126.com

    

  
 

渝公网安备 50010702501717号