传统包装元素在现代包装设计中的运用

Application of Traditional Packaging Elements in the Modern Packaging Design

中文关键词: 传统包装元素  现代包装设计  材料  造型  色彩

英文关键词: traditional packaging element  modern packaging design  material  form  color

中文摘要:

      以传统包装设计的三大元素，即传统材料、传统造型和传统色彩为切入点，结合大量现代包装设计案例分析了传统包装元素在现代包装设计中的再认识、再利用。论述了现代包装设计利用传统包装元素的可行性、合理性以及必要性。并提出对于传统包装元素的利用决不能照抄照搬，而要对传统包装元素进行外形的提炼以及内涵的升华，最终指导现代包装设计。

英文摘要:

      Based on the three elements of the traditional packaging design—traditional material, traditional form and traditional color, combined with a large amount of modern packaging design, it analyzed the re-understanding and re-applying of the traditional elements in the modern packaging design. It discussed the feasibility, rationality and necessity of modern packaging design′s applying traditional packaging elements, and also proposed that the use of traditional packaging elements should focus on the form generalization and connotation sublimation, rather than copying,and then ultimately instruct the modern packaging design.