朱仁洲.中外城市旅游形象标识设计比较及启示[J].包装工程,2012,33(24):134-138. |
中外城市旅游形象标识设计比较及启示 |
Comparison and Inspiration of Tourism Image Logo Design in Chinese and Foreign City |
投稿时间:2012-06-27 修订日期:2012-12-20 |
DOI: |
中文关键词: 城市旅游 形象标识 设计 比较 城市营销 |
英文关键词: city tourism image logo design comparison city marketing |
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中文摘要: |
剖析了城市旅游形象标识的概念,从标识的设计定位及表现手法2 个层面对中外案例进行调研分析。将旅游形象标识造型分解为图形、城市名称、宣传语及色彩4 个要素,并通过例举中外设计案例进行了比较,对国内在该领域的不足进行了总结。 |
英文摘要: |
It clarified the concept of city tourism image of the logo,gave the investigation and analysis to Chinese and foreign cases from the positioning of logo design and performance practices. It decomposed the tourism image of the logo shape graphics, city name, slogan and color the four elements. Through comparison of Chinnese and foreign design case,the domestic deficiencies in this area was summarized. |
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