王君.传统幌子广告的色彩分析[J].包装工程,2013,34(2):141-143,146. |
传统幌子广告的色彩分析 |
Analysis of Traditional Cover Advertising Color |
投稿时间:2012-07-30 修订日期:2013-01-20 |
DOI: |
中文关键词: 幌子 色彩 阴阳五行学说 民族 传统节日 |
英文关键词: cover color Yin and Yang theory of the five elements nation traditional festivals |
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中文摘要: |
以阴阳五行学说为启示,分析了幌子广告作为一种优秀的广告传播形式所特有的色彩;论述了色彩作为一种符号形式,肯定了它对幌子广告有着重大的研究意义和价值。在此基础上,提出了幌子广告是具有发展前景和无限创意空间的一种广告手段。 |
英文摘要: |
Taking Yin and Yang in the theory of the five elements for the enlightenment, it analyzed the cover advertising as a kind of excellent advertising communication forms unique color; discussed the color as a symbol form, be sure to cover advertisements have the important significance and value. Based on this, it proposed the cover advertising research was a development prospect, unlimited creative space of a kind of advertising. |
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