儿童认知模式在食品包装中的应用

Application of Children's Cognitive Modes in Food Packaging

中文关键词: 儿童认知  儿童心理  食品包装

英文关键词: children′s cognition  children′s psychology  food packaging

中文摘要:

      以儿童心理学中的认知模式理论为依据，论述了4 个成长阶段的儿童所体现出来的不同认知水平。并结合例证，从形象认知、色彩认知、几何形状认知3 个方面阐述了各个年龄阶段儿童的认知特征，提出了儿童食品包装设计必须从儿童认知模式出发，为不同年龄定位的儿童食品选择与之相对应的图形、色彩等视觉形象，使儿童食品包装设计更能适应儿童消费者，从而增加相应食品在同类商品中的竞争力。

英文摘要:

      Taking the cognitive pattern of child psychology as a theoretical basis, it expounded different cognitive levels of children at four growth stages, elaborates with examples the cognitive characteristics of children in all age groups from image cognition, color cognition and geometry cognition, and proposed that when performing infant foods packaging design, we must proceed from children′s cognitive pattern and select the corresponding graphs, colors and other visual images relative to the infant foods for children of different ages to make infant foods packaging design more adaptive to child consumers, thus enhancing the competitiveness of relevant foods in similar products.