喜庆元素在本土化设计中的运用

Application of Festive Elements in Localized Design

中文关键词: 喜庆节日  喜庆元素  本土化设计  中西融合

英文关键词: Chinese festivals  festive elements  localized design  western integration

中文摘要:

      分析了喜庆元素在不同喜庆节日中的符号、色彩的差异性，以及喜庆元素符号本身所具有的有形与无形的特点，结合设计案例，论述了喜庆元素中的色彩以及有形元素与无形元素在本土化设计中的体现，进而分析了喜庆元素本土化设计的可行性。提出了喜庆元素的本土化设计必须根植于传统喜庆文化，以及运用现代的设计理念，达到喜庆元素与本土化设计的完美融合，使设计作品具有鲜明的时代性和地域性。

英文摘要:

      It analyzed the festive elements in different festival of the year in the symbol, the color differences, as well as festive element symbols tangible and intangible characteristics, combined with a classic design case discusses the festive elements in color as well as tangible elements manifestation of invisible elements in the localization of design, then a comprehensive analysis of the feasibility of the festive elements of local design. Festive element localization design must be rooted in the traditional festive culture, as well as applying modern design concepts to reach the festive element localization design perfect fusion, it has a distinctive and regionality.