| 摘要: |
| 结合传统品牌形象设计概念和现代消费观念，分析了品牌传播媒体的发展和变化，以及品牌消费群体的变化，进而对品牌消费者的现代消费理念进行了归纳。品牌传播媒体的发展和消费群体需求的变化促使了品牌形象设计需要数字化，在此基础上，提出了数字化对品牌形象设计推广所具有的“三大”积极影响，以及运用数字化设计技术对于品牌形象设计的演化具有一定的积极推动作用。 |
| 关键词: 品牌 设计 传播 数字化 |
| DOI： |
| 分类号:J524.1 |
| 基金项目: |
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| The Analysis of the Digital Design Brand |
|
ZHAO Wen
|
|
Hubei University of Technology Business College，Wuhan 430079，China
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| Abstract: |
| The design concept of the traditional brand design and consumer attitudes, brand media development and changes, and discusses the changes in the brand-consumer groups, and then were analyzed and summarized in the concept of modern brand-consumer. Brand development of media and consumer demand changes, to promote the brand design requires digital design. Digital design for the promotion of brand design "three" positive impact, and the use of digital technology has a certain positive role in promoting the evolution of the brand design. |
| Key words: brand design propagation digital |
