河南民间美术的市场拓展研究

Research on the Market Development of Henan Folk Arts

中文关键词: 河南民间美术  市场拓展  新产品  文化传承

英文关键词: traditional folk arts  market development  new products  inheritance of culture

中文摘要:

      针对河南民间美术不能适应产业发展要求的问题，分析了河南民间美术的经济价值，讨论了产品创新水平低，不适应市场经济的现状。在此基础上，分析了河南民间美术产品经营策略在传统与现代、小众与大众、手工与机器、内涵与外延方面的平衡，意图使河南民间美术产品既能最大程度地保留传统文化和本原特色，又能适应市场的需要，促进中原经济区文化产业的发展。

英文摘要:

      According to the problem which Henan folk art can′t meet the requirements of industrial development, it analyzed its economic value, and discussed the current situation of the market of Henan folk art. On this basis, it mainly analyzed the balance of business strategy of Henan folk art products on traditional vs. modern, niche vs. mass, small workshops and large-scale production, connotation vs. denotation, and aimed to make Henan folk art products maximally preserve the traditional culture and primitive features and to integrate into the modern economy chain to meet the needs of the market, so as to promote the development of the cultural industry of Zhongyuan Economic Zone.