论海派元素在创意文化衫设计中的应用

The Application of Shanghai-Style Elements in the Creative Cultural Shirts

中文关键词: 海派元素  创意文化衫  设计应用

英文关键词: shanghai-style elements  creative cultural shirts  design applications

中文摘要:

      通过对海派文化的研究和海派元素的解析，阐述了海派元素的设计与开发价值。从潮流时尚、本土风格、品牌意识3 个方面对当前国内创意文化衫的设计现状进行了分析。在此基础上，结合设计实践，从民俗文艺、商业文化、殖民印迹和移民文化4 个角度探讨了海派元素在创意文化衫中的具体应用形式，进而对海派文化衫设计的前景进行了展望。

英文摘要:

      By analyzing the Shanghai-style culture and Shanghai-style elements, it discussed the developing and design value of Shanghai-style elements. It studied the current situation on creative cultural shirts design domestically from the three aspects of fashion, local style and brand consciousness. On this basis, it studied the specific application of Shanghai-style elements in creative cultural shirts design from the four aspects of folk custom,commercial culture and colonial marks by design practice and make prospect of Shanghai-style creative cultural shirts design.