针对“美食之都”形象的文化创意设计探讨

Cultural Creative Design for the Image of Chengdu as an UNESCO City of Gastronomy

中文关键词: 美食之都  设计语义  文化体验  文化创意产业

英文关键词: gastronomy city  design semantics  cultural experience  cultural creativity industry

中文摘要:

      以宣传推广“美食之都”成都这一国际城市名片形象为立足点，探讨通过文化创意设计促进成都美食文化内涵与旅游产业、创意设计产业的结合。分析了“美食之都”形象具体的载体形式、设计元素及其运用案例，增强美食文化属性更多元化的体验，从而多渠道地提升城市文化“软实力”竞争力，强化城市的创意创新意识。

英文摘要:

      Aimed at promoting Chengdu as an International Gastronomy City, this paper explores the combination of Chengdu gastronomy culture and tourism and creative design industry through discussing the promotional function of culture creative design. It analyzes the specific display patterns of Gastronomy City, design elements and its used examples. More cultural experiences of Gastronomy City elements are enhanced to raise the competitiveness of cultural soft power and strengthen innovative consciousness of the city.