企业嗅觉标识设计的探索

The Exploration of Corporate Scent Marks Design

中文关键词: 嗅觉识别  企业形象识别  分类  设计流程

英文关键词: scent marks  corporate image identity  classification  the process of design

中文摘要:

      以论述嗅觉理论与嗅觉标识实践为出发点，结合企业形象识别理论体系的发展，延伸了标识设计的内涵，进而提出了嗅觉标识设计的概念。阐述了不同维度气味标识的分类方式和实践案例，借鉴视觉识别系统的设计流程，并引入了神经科学和感官物理心理学的相关研究方法。在此基础上，进一步提出了嗅觉标识设计的一般流程的框架雏形，拓宽了企业形象设计的思路，为未来企业进行嗅觉标识设计提供了参考依据。

英文摘要:

      It considered the olfactory theory and scent marks practice as a starting point, combined with the development of the theoretical Corporate Identity System and extended the connotation of a logo design. Then it proposed concept of scent marks Design. It elaborated classification of the different scent marks and practical examples, learnt from the design process of the Visual Identity System, and then introduced research methods of Neuroscience and Sensory Psychophysics. On this basis, it proposed the prototype of the general scent marks design process, which will broad the corporate image design ideas, scent marks design to provide a reference to future enterprises.