基于符号学的商品形态设计与功能价值研究

Research on the Form Design and Function Value of Commodity Based on the Semiotics

中文关键词: 商品形态设计  符号学  内容特征  功能价值

英文关键词: design of commodity form  semiotics  content features  functional value

中文摘要:

      简要分析了符号学的基本概念，提出符号学对商品设计过程中的形式美设计、造型设计、材质应用以及价值定位都具有明显地指导作用。在此基础上，商品形态设计应当充分坚持语义、语构、语用3 个方面的原则，由此来提高商品形态的功能性与审美性价值的高度融合与统一。

英文摘要:

      It analyzed the basic concept of semiotics in brief, and pointed out that semiotics provided the guidance for the form aesthetic design, modeling design, materials application and value position during commodity design. Based on it, commodity form design should abide by the principle of semantic, syntactic, pragmatic, in order to promote the highly integration and unity of functional and aesthetics value of commodity form.