徐振华.产品设计中的“陌生化”手法[J].包装工程,2013,34(14):61-64. |
产品设计中的“陌生化”手法 |
The Technique of Defamiliarization in Product Design |
投稿时间:2012-11-09 修订日期:2013-07-20 |
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中文关键词: 陌生化 功能 形态 经验 |
英文关键词: defamiliarization function form experience |
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中文摘要: |
以文学艺术领域的“陌生化”表现技巧为启示,分析了在产品设计中运用“陌生化”手法的可行性。论述了产品设计中“陌生化”的特异性——认知陌生化。在此基础上,提出了产品设计“陌生化”的实施途径:功能陌生化、形态陌生化和经验陌生化等。最后阐述了“陌生化”手法的根本内涵,即将熟悉的对象陌生化。 |
英文摘要: |
Inspired by the expression technique of defamiliarization in literary art fields, it analyzed the feasibility of defamiliarization and specificity in product design. Product defamiliarization design can be carried out in these ways: the defamiliarization of function, the defamiliarization of form, the defamiliarization of experience. At last, it elaborated the basic connotation of defamiliarization which making familiar object unfamiliar. |
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