论招贴设计中的排版艺术

On the Typesetting Art in Poster Design

中文关键词: 招贴  排版设计  视觉流程

英文关键词: poster  layout design  visual flow

中文摘要:

      分析了招贴设计的含义、类别、特点及排版的构成要素，论述了招贴设计已不仅仅作为一种信息传播媒介而存在，从简约性、图文结构一体性、艺术性与逻辑性、个性化方面，分析招贴设计中排版设计的特点，从视觉流程的规律、方向和引导形式，分析了招贴设计中排版设计的视觉流程。在此基础上，提出了留白、空间在招贴排版设计中的应用。

英文摘要:

      It analyzed the meaning, categories, characteristics and layout elements of poster design, discussed the poster design was no longer just as an information media. From the simplicity, graphic structural integrity, artistic and logical, personalization, it analyzed the features of layout design in poster design. From the law, direction and guidance in the visual process, it analyzed the visual process of layout design in poster design. On this basis, it proposed the application of blank space in the poster layout design.