王村醋VI 设计的解析与文化思考

Analysis and Cultural Thinking of Wangcun Vinegar VI Design

中文关键词: 王村醋  非物质文化遗产  VI 设计

英文关键词: Wangcun Vinegar  intangible cultural heritage  VI design

中文摘要:

      通过分析王村醋历史进程中形成的文化基因、价值观念和审美理想在VI 设计中的应用，论述了王村醋VI 设计过程中文化因素的重要性。指出王村醋的发展必须重视企业经营理念的创新、现代制造工艺的创新和品牌核心价值的创新。并提出其中一项立竿见影的工作就是搞好企业的VI 设计，以适合王村醋在最为广泛的层面上，进行最直接的传播。

英文摘要:

      Through the analysis of application in the deep cultural genes, values and aesthetic ideal of Wangcun Vinegar in the long historical process, it statedthe importance of culture element in Wangcun Vinegar VI design. It pointed out that Wangcun Vinegar must pay much attention to the innovation of business operation philosophy, modern manufacturing process and brand core value. To achieve these goals, one thing with the most obvious effect is to promote the VI design for enterprise, so that it can be spreaded in the most direct way on the most extensive level.