吴民庆.论海报设计中的视觉传达艺术[J].包装工程,2013,34(16):111-114. |
论海报设计中的视觉传达艺术 |
Study on the Visual Communication Art in the Poster Design |
投稿时间:2013-01-06 修订日期:2013-08-20 |
DOI: |
中文关键词: 海报设计 视觉传达 艺术 |
英文关键词: poster design visual communication art |
基金项目:河南省2012 年软科学研究计划项目(122400440162) |
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中文摘要: |
分析了海报如何将信息传达给受众,以及怎样提高海报设计的视觉传达力与表现力,论述了不同主题的海报需要不同的色彩、文字、图形相互协调与配合,才能更好地传达主要信息与内容。进而分析了图形、色彩、文字之间的内在关系,提出了色彩的协调与统一、文字的编排与设计、图形的选择与处理,是构成海报设计主体视觉传达力的重要因素。 |
英文摘要: |
It analyzed how the poster would convey the information to the audience, as well as how to improve the visual expressiveness and performance of poster design, discussed the coordination and cooperation of different theme posters need different colors, text, graphics, to better convey the main information and content. Further it analyzed the inner relationship between the graphics, color and text. The color coordination and unity, text layout and design, graphics and poster design subject was the important factor of vision transmission. |
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