论汉字文化在现代图形设计中的有效利用

On the Effective Application of Chinese Characters Culture on Modern Graphic Design

中文关键词: 汉字图形化  平面设计  视觉表现艺术  创造性设计

英文关键词: Chinese characters graphical  graphic design  visual expression art  creative design

中文摘要:

      分析了汉字的发展演变过程，论述了汉字图形化存在的原因及其研究的重要作用，进而从信息传播、个性化、识别度3 个方面，分析了汉字图形在平面设计中的传播优势，探讨了汉字艺术在平面设计中的应用以及构成样式。

英文摘要:

      It analyzed the development and evolution of Chinese characters, discussed the important role of Chinese characters and graphics, and then from three aspects of the dissemination of information, personalized, identification, it analyzed the communication advantage of Chinese characters and graphics in the graphic design, pus forward the application and construction style of Chinese characters art in the graphic design.