通感修辞法在产品设计中的应用研究

Research on Synesthesia Rhetoric Technique in Product Design

中文关键词: 通感修辞  感官  体验  产品设计

英文关键词: synesthesia  sensory  experience  product design

中文摘要:

      以文学修辞中通感手法的应用为启示，分析了通感修辞手法的心理学原理与机制，论述了工业产品设计中通过对用户的感官原理的研究，进而构造、产生通感现象的可能性。在此基础上，提出了产品设计中通感修辞的应用要遵循的构造方法与原则。论证了通感修辞法在产品设计中的良好应用可以完成产品在多维度上的自我表达，并给用户带来新的感官与心理体验。

英文摘要:

      Taking the application of synesthesia technique in literary rhetoric as enlightenment, it analyzed the psychological principle and mechanism of synesthesia rhetoric, and discussed the possibility of creating the phenomenon of synesthesia in design of industrial production, according to research on the user's sensory mechanism. Based on this, it put forward the method and principle should be followed in creating synesthesia rhetorical for product design. It also demonstrated that excellent application of synesthesia in product design can make products to self express multidimensional, and then bring new sensory and mental experience to the users.